What is the trend of renewable energy advertising?

Brands can create renewable energy-focused campaigns that raise awareness while also saving energy.

What is the trend of blackout ads?

Creating blackout-style ads that use minimal energy can be an effective way to promote sustainability and consciousness among viewers.

What is the trend of green energy projects?

More companies can partner with green energy initiatives to reduce their carbon footprint and promote sustainable practices.

What are the implications for the alcohol industry?

Alcohol brands can partner with renewable energy projects to promote sustainable practices and reduce their carbon footprint.

What are the implications for the advertising industry?

Companies can create energy-saving ad campaigns that promote green energy initiatives and sustainability, while also driving engagement and brand awareness.

What are the implications for the hospitality industry?

Partnering with renewable energy projects can help hospitality businesses reduce their energy consumption and costs, while also promoting sustainability to customers.

Energy-Saving Beer Campaigns : ad that saves energy

Heineken's 'Ad That Saves Energy' Conserves the Energy of a City

Laura McQuarrie — May 2, 2022 — Marketing

References: designtaxi

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Heineken worked with Publicis Brazil to develop 'An Ad That Saves Energy' and it took the form of a completely black advertisement to raise awareness for the Green Energy Project; this project is all about using renewable energy at 40% of Heineken’s partner bars and restaurants by the end of the decade.

An Ad That Saves Energy was created using screens that blocked out light and it ran during primetime slots on TV, successfully reaching about 33 million televisions at the same time. According to LuzIS Consultancy, the blackout advertisement from Heineken actually saved enough energy to power a small city of 57,000 residents for several hours. Additionally, the energy-saving ad was effective at driving a record number of registrations for Heineken's Green Energy Project.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Renewable Energy Advertising — Brands can create renewable energy-focused campaigns that raise awareness while also saving energy.
Blackout Ads — Creating blackout-style ads that use minimal energy can be an effective way to promote sustainability and consciousness among viewers.
Green Energy Projects — More companies can partner with green energy initiatives to reduce their carbon footprint and promote sustainable practices.

Industry Implications

Alcohol — Alcohol brands can partner with renewable energy projects to promote sustainable practices and reduce their carbon footprint.
Advertising — Companies can create energy-saving ad campaigns that promote green energy initiatives and sustainability, while also driving engagement and brand awareness.
Hospitality — Partnering with renewable energy projects can help hospitality businesses reduce their energy consumption and costs, while also promoting sustainability to customers.

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