Müller Debuts Accessible Packaging Designs
Kalin Ned — July 25, 2024 — Social Good
References: grocerygazette
Müller has announced a significant update to its product offerings as the brand debuts its new accessible packaging designs. The venture seeks to make shopping more accessible for visually impaired individuals.
Müller will incorporate NaviLens codes on all branded products, a pioneering move in the UK's dairy industry. These high-contrast codes, which can be detected by smartphone cameras from a greater distance and wider angles compared to QR codes, enable users to locate and scan them with ease. The accompanying NaviLens app provides audio and haptic feedback to assist in centering the code within the camera frame.
Once scanned, the app can read aloud important product information such as ingredients, allergens, nutrition, and recycling details, or display it on the phone for users to read with accessibility tools.
Image Credit: Müller
Müller will incorporate NaviLens codes on all branded products, a pioneering move in the UK's dairy industry. These high-contrast codes, which can be detected by smartphone cameras from a greater distance and wider angles compared to QR codes, enable users to locate and scan them with ease. The accompanying NaviLens app provides audio and haptic feedback to assist in centering the code within the camera frame.
Once scanned, the app can read aloud important product information such as ingredients, allergens, nutrition, and recycling details, or display it on the phone for users to read with accessibility tools.
Image Credit: Müller
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Smart Packaging — Incorporating NaviLens codes represents a leap towards intuitive product interaction for visually impaired consumers.
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Inclusive Shopping Experience — Enhancing product accessibility fundamentally transforms the retail experience for customers with visual impairments.
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Assistive Technology Integration — Using smartphone-integrated codes for product information aligns high tech with everyday consumer needs.
Industry Implications
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Dairy Industry — Implementing accessible packaging can set new standards within the dairy sector, promoting inclusivity and convenience.
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Retail Industry — Innovations in product accessibility can reshape retail environments to be more accommodating for all shoppers.
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Assistive Technology — Leveraging advanced scanning technologies opens new avenues for product interaction in assistive tech markets.
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