Absolut Cocktails Offer Three Takes on Classic Recipes
Michael Hemsworth — April 27, 2023 — Lifestyle
References: absolut & talkingretail
Absolut Cocktails have been announced as the latest offering from the vodka brand that aim to provide consumers with access to elevated libations in a decidedly convenient way. The drinks come in three flavor options including Espresso Martini, Passionfruit Martini and Strawberry Spritz, which are each formulated as elevated takes on their namesake mixologist original. The drinks come in cans with a 5% ABV and feature stylish branding along with a packaging design that fits in well with the vodka brand's original medicine-style bottle.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the Absolut Cocktails saying, "The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks.”
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the Absolut Cocktails saying, "The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks.”
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Convenient Cocktail Cans — Opportunity for disruptive innovation in the packaging and distribution of elevated cocktails in convenient, ready-to-drink cans.
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Premiumization of Canned Beverages — Opportunity for disruptive innovation in creating luxury, premium canned beverage options in the alcohol industry.
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Modernizing Classic Cocktails — Opportunity for disruptive innovation in updating classic cocktail recipes with new flavors and elevated ingredients.
Industry Implications
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Alcohol Beverage — Opportunity for disruptive innovation in making premium alcoholic beverages more convenient and accessible to consumers.
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Packaging — Opportunity for disruptive innovation in creating unique and stylish packaging designs for canned beverages.
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Hospitality and Entertainment — Opportunity for disruptive innovation in utilizing convenient and premium canned cocktails in the hospitality and entertainment industries.
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