The 7-Eleven 7NOW Gold Pass is Priced at $5.95 a Month
Michael Hemsworth — January 20, 2022 — Business
The 7-Eleven 7NOW Gold Pass has been announced by the convenience store retail chain as a delivery subscription service that will offer consumers with access to their favorite products in an ultra-convenient manner. The service is priced at $5.95 a month and will provide subscribers with waived delivery fees on all their orders along with access to more than 3,000 products. The service is being launched with a few exclusive perks including a free product with a $10 purchase, double rewards for 7Rewards loyalty rewards members and a free 14-day trial.
7-Eleven Senior Vice President and Chief Digital Officer Raghu Mahadevan spoke on the new 7-Eleven 7NOW Gold Pass saying, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee. Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."
7-Eleven Senior Vice President and Chief Digital Officer Raghu Mahadevan spoke on the new 7-Eleven 7NOW Gold Pass saying, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee. Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."
Trend Themes
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Convenience Store Subscription Deliveries — The rise of convenience store subscription deliveries presents an opportunity for other retailers to offer subscription services that increase customer convenience.
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Waived Delivery Fees — Offering waived delivery fees may become a standard practice for subscription delivery services, disrupting the traditional fees charged for delivery.
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Exclusive Subscriptions Perks — Exclusive subscription perks, such as free products and loyalty rewards, may become a key differentiator for subscription services in a competitive market.
Industry Implications
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Retail — The convenience store subscription market presents a potential growth opportunity for the retail industry, particularly with increased online shopping demand.
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Food and Beverage — The food and beverage industry may benefit from the convenience store subscription model, particularly for providing easy and fast access to snacks and drinks for customer enjoyment.
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Logistics and Delivery — The growth of convenience store subscription deliveries may disrupt the traditional logistics and delivery models and offer opportunities for innovative and cost-effective services.
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