What is the trend of rice-based buns?

The use of rice instead of traditional bread buns in burgers caters to consumers seeking novel textures and flavors.

What is the trend of convenient ready-to-eat meals?

Pre-packaged burger offerings that can be easily heated up highlight the growing demand for quick and convenient dining solutions.

What is the trend of cultural fusion cuisine?

The melding of traditional Japanese ingredients with Western burger formats demonstrates the increasing popularity of cross-cultural culinary innovations.

What are the implications for the fast food industry?

Fast food chains can explore diverse ingredient bases like rice buns to differentiate their product offerings and attract diverse consumer preferences.

What are the implications for the convenience retail industry?

Convenience stores provide a strategic platform for offering innovative, ready-to-eat meal solutions that appeal to busy, on-the-go customers.

What are the implications for the food packaging industry?

Innovative food packaging solutions that preserve flavor and allow for easy heating can expand the ready-meal market substantially.

Satisfying Rice-Made Bun Burgers : 7-Eleven Rice Burger

Satisfying Rice-Made Bun Burgers Image 2

Satisfying Rice-Made Bun Burgers Image 3

Japanese-Style Egg Salad Sandwiches Image 1

Fermented Rye Plant-Based Burgers Image 1

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The 7-Eleven Rice Burger Comes in Two Flavors

Michael Hemsworth — December 18, 2025 — Lifestyle

References: sej.co.jp & soranews24

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The 7-Eleven Rice Burger is a series of food items being made available at participating locations in Japan to provide customers with a flavorful meal option to enjoy this winter. The burger starts off with buns that are made out of rice that has been soaked in soy sauce before being grilled to impart a deep umami flavor that will pair well with the savory ingredients added inside. The burger comes in two options including the Charcoal-Grilled Beef Kalbi alongside the Teriyaki Chicken and Garlic Mayonnaise variety.

The 7-Eleven Rice Burger is ready to be heated up right in the container before being enjoyed and will offer the perfect meal option for enjoyment out of the house.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Rice-based Buns — The use of rice instead of traditional bread buns in burgers caters to consumers seeking novel textures and flavors.
Convenient Ready-to-eat Meals — Pre-packaged burger offerings that can be easily heated up highlight the growing demand for quick and convenient dining solutions.
Cultural Fusion Cuisine — The melding of traditional Japanese ingredients with Western burger formats demonstrates the increasing popularity of cross-cultural culinary innovations.

Industry Implications

Fast Food — Fast food chains can explore diverse ingredient bases like rice buns to differentiate their product offerings and attract diverse consumer preferences.
Convenience Retail — Convenience stores provide a strategic platform for offering innovative, ready-to-eat meal solutions that appeal to busy, on-the-go customers.
Food Packaging — Innovative food packaging solutions that preserve flavor and allow for easy heating can expand the ready-meal market substantially.

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