What is the trend of pop-culture themed retail?

Convenience stores are increasingly partnering with entertainment franchises to create themed retail experiences that captivate and engage customers of all ages.

What is the trend of experiential consumption?

Offering immersive experiences, such as themed product lines and unique in-store promotions, enhances consumer engagement and enriches retail environments.

What is the trend of collaborative merchandise lines?

Collaboration between diverse brands and entertainment properties, exemplified by joint merchandising efforts, drives consumer interest and expands market reach.

What are the implications for the retail industry?

Retail environments are transforming to offer experiential elements that combine shopping with entertainment, fostering stronger customer loyalty.

What are the implications for the entertainment & media industry?

The fusion of entertainment with consumer goods promotes cross-industry innovation, allowing media properties to extend their influence and reach through merchandise.

What are the implications for the consumer goods industry?

Consumer goods industries are leveraging partnerships with cultural icons to refresh product lines and attract a more diverse customer base.

Retailer Dinosaur Product Ranges : 7-Eleven Jurassic World Rebirth

The 7-Eleven Jurassic World Rebirth Collaboration is Expansive

Michael Hemsworth — June 6, 2025 — Business

References: 7-eleven & csnews

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The 7-Eleven Jurassic World Rebirth collaboration has been announced by the convenience store retailer through a partnership with Universal Pictures and Amblin Entertainment to celebrate the upcoming movie. The collaboration will bring a variety of dinosaur-themed experiences and products to the brand's various locations including collectible cups, Slurpee flavors, 7-Select snacks, hot food deals and more. The retailer will also be offering access to the 7-Eleven x Jurassic World Rebirth collection through its 7Collection merch line that includes hip styles for fans to pick up.

Executive Vice President, Chief Marketing and Sustainability Officer at 7-Eleven Marissa Jarratt spoke on the 7-Eleven Jurassic World Rebirth collaboration saying, "This summer, we're bringing a new kind of adventure to customers in stores — one where the Slurpee drinks flow, the snacks roar and the dinosaurs rule the snack aisles. Our 'Jurassic World Rebirth' collaboration is a full-blown, snack-fueled adventure for fans of all ages to enjoy."

Trend Themes

Pop-culture Themed Retail — Convenience stores are increasingly partnering with entertainment franchises to create themed retail experiences that captivate and engage customers of all ages.
Experiential Consumption — Offering immersive experiences, such as themed product lines and unique in-store promotions, enhances consumer engagement and enriches retail environments.
Collaborative Merchandise Lines — Collaboration between diverse brands and entertainment properties, exemplified by joint merchandising efforts, drives consumer interest and expands market reach.

Industry Implications

Retail — Retail environments are transforming to offer experiential elements that combine shopping with entertainment, fostering stronger customer loyalty.
Entertainment & Media — The fusion of entertainment with consumer goods promotes cross-industry innovation, allowing media properties to extend their influence and reach through merchandise.
Consumer Goods — Consumer goods industries are leveraging partnerships with cultural icons to refresh product lines and attract a more diverse customer base.

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