These 7-Eleven deals are being launched by the retailer with college students in mind to offer them a range of ways to save some money as they head to campus. The retailer is offering several options that include its 7-Select drinks including the two for $3.79 7-Select Fusion Energy Drinks alongside the two 7-Select Rehydrate bottles for $4.50. The brand is also offering access to the 7-Select chips for $1, 7-Select king-size chocolate bars with a buy-one get one offer, and several ice cream offers to take advantage of.
The 7-Eleven deals come as part of the retailer's push to stay top-of-mind amongst college students who are new to campus or returning and on the hunt for ways to save money.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
College-focused Retail Promotions — Retailers are launching promotional campaigns targeting college students, showcasing an opportunity to adapt marketing strategies that address the economic concerns of young consumers.
Expansion of Private Label Offerings — There is a growing emphasis on promoting private label products, allowing retailers to innovate by developing exclusive product lines that compete with national brands.
Value-based Product Bundling — Retailers are increasingly creating value-driven product bundles, inviting innovation in optimizing product combinations that appeal to cost-conscious consumers.
Industry Implications
Convenience Retail — The convenience retail industry is seeing innovation in product offerings and promotions, with a focus on attracting younger consumers seeking affordability and variety.
Private Label Food and Beverage — The private label food and beverage industry is thriving on retailer deals, where innovation comes in crafting unique, high-quality products under in-house brands.
Student-centric Marketing — Marketing strategies are increasingly being tailored to college students, presenting opportunities for innovative campaigns that tap into the needs and preferences of this demographic.
