The United Supermarkets 28-Day Challenge campaign is being launched by the brand for the new year with TCC Global to provide its loyalty members with a variety of perks to take advantage of as we start 2025. The campaign includes interactive games and actions linked to a customer's Rewards! loyalty account, which were created by a registered dietitian to help users establish wellness goals that are in line with their lifestyle and realistic. The campaign is being run across the brand's United Supermarkets, Market Street, Albertsons Market and Amigos banner locations this month.
CMO Tony Crumpton commented on the United Supermarkets 28-Day Challenge campaign saying, "Most of us start the new year with a fresh set of goals for our lives, and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health."
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Gamified Wellness Engagement — Gamification of health-related challenges encourages consumers to actively participate in wellness activities, fostering long-term customer loyalty.
Personalized Nutrition Guidance — Incorporating dietitian-designed programs enables grocery retailers to offer personalized nutrition support, aligning with consumers' health goals.
Loyalty Program Integration — Seamless integration of wellness initiatives with existing loyalty programs enhances customer engagement and provides actionable health insights.
Industry Implications
Grocery Retail — Grocery retailers are leveraging health-focused campaigns to differentiate themselves and build deeper relationships with health-conscious consumers.
Health and Wellness — The health and wellness sector is seeing increased collaboration with grocery brands, creating accessible pathways for individuals to pursue healthier lifestyles.
Digital Marketing — Digital marketing strategies centered around wellness campaigns drive customer engagement and encourage participation in health-promoting activities.
