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Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
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During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
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Three days of live inspiration, insight, and action.
November 10-12, 2020

This is the most critical period of change in modern history. Your consumers' preferences are changing by the minute. Join 12,000 of the world's brightest insight leaders, from Starbucks & Samsung, to Google & NASA, who've relied on Future Festival to step back, think big, and spot opportunity with fresh, data-driven insight from the #1 trend firm.

Future Festival 2020 is now Virtual & FREE

"Trend Hunter’s Future Festival is designed to be the world’s best innovation conference - only this year, our world has been flipped upside down and we can no longer gather live. Instead, we’ve decided to make our glimpse into 2021 FREE, so that you can navigate the turbulent road ahead. For those that require top-tier strategic advantage, our higher-end tickets include experiential trend reports, ~20-person learning groups, Q&A with the Editors-in-Chief of WIRED and FAST COMPANY, a scenario planning masterclass (with me!) and private follow-up workshops with our Trend Hunter Advisors. Let's say goodbye to 2020 and win in 2021!"

– Jeremy Gutsche, CEO & NY Times Bestselling Author

future festival attendee universal

"The best, most engaging and most relevant business event I have ever attended." Chief Strategy Officer & SVP of Marketing

future festival attendee

"Hands down, the best way to experience innovation and the future." Consumer Insight Specialist

future festival attendee honda

"The best event I've ever attended, and we go to motorcycle races." Head of Sensing and R&D

future festival attendee recommendation

"Future Festival is a concentrated dose of inspiration and insights. This event is a must-attend!" Associate Brand Manager

innovation conference attendee

"No service out there captures Consumer Behavior as well as Trend Hunter" Creative Development Manager, Ideation

future festival attendee paramount

"An incredible experience that left me fueled and supported with new tools." Creative and Business Development

future festival attendee chicago tribune

"Future Festival created opportunities for our team and expanded our people's thinking." CEO

future festival attendee aflac

"Undoubtedly the most meaningful conference I've ever attended." VP of Sales

future festival attendee budweiser

"Any senior executive would benefit hugely from taking a couple of days and attending Future Festival." Global VP of Innovation


This is when consumer needs totally change. Knowing how to spot trends, make new connections, action ideas, and change the way you work, will help you not only survive but stay ahead. This is Trend Hunter’s area of expertise.

97% of attendees rate it "the best innovation conference ever" ... NOW FREE.
20/20 of the “most admired brands” in the world rely on us to predict opportunity.
95% rated the “overall caliber” of attendees higher than other events.
INC calls it one of the best innovation conferences to inspire your team.

Navigating Chaos
Since 2008

Trend Hunter CEO Jeremy Gutsche got his big break with the 2008 publication of his first book, Exploiting Chaos. In the years since Trend Hunter has established itself as a key ally for businesses looking to spark success during times of rapid change and uncertainty.

From free digital resources to custom in-person events, navigating chaos is what we do. This year, that means a free virtual innovation conference to help you thrive in 2021.

Relied on by 700+ brands, billionaires and CEOs
More than 10,000 innovation projects completed
New York Times Bestselling Methodologies

A New Window of Opportunity

Post-crisis moments end in a period of chaos and recession-mindset. In chaos, the decks get re-shuffled and market leaders often change. Now is your time to invest in yourself, study the new trends, evolve and win. You’re closer to new opportunities than you think.

Path Dependency
1. Path Dependency
Opportunity Crisis
2. Crisis
6 Months
Opportunity Chaos
3. Chaos
6-12 Months
Opportunity Recharting
4. Recharting

Trend Hunter is an unrivaled 3 billion view trend platform. 800 brands rely on us to predict and create the future.

Trend Hunter Innovation Platform

This year, consumer needs have entirely changed. At our virtual innovation conference, you'll get the FRESHEST INSPIRATION because our insights are based on real-time, fresh data derived from 150,000,000 people.

What's Different About Our Innovation Conference?

~20-Person Learning Groups
vs. Passively Listening
Fresh, Data-Driven Insights
vs. Outdated Material
Energetic & Actionable
vs. Random & Outdated
Workshops with Your Team
vs. Limited Takeaways
Downloadable Presentations
vs. Take-Your-Own Notes
Individual Assessments
vs. Generic Content
One-on-One Advisor Time
vs. Lack of Follow-Up
Virtual Trend Safaris
vs. Vendors

You'll learn the future from Trend Hunter, WIRED and Fast Company...

Jeremy Gutsche Innovation Speaker
Jeremy Gutsche
Bestselling Author & CEO of Trend Hunter
Innovating in Chaos, Crisis and Recession
Stephanie Mehta Innovation Speaker
Stephanie Mehta
Editor-in-Chief, FAST COMPANY
The World in 2021
Nick Thompson Innovation Speaker
Nick Thompson
Editor-in-Chief, WIRED
The World in 2021
Armida Ascano Innovation Speaker
Armida Ascano
Generations: The Evolution of Millenials, Boomers, X’s & Z’s
Jaime Neely Innovation Speaker
Jaime Neely
Work: Experience, Excellence & Engagement
Courtney Scharf Innovation Speaker
Courtney Scharf
Play: Future of Leisure, Nightlife and Entertainment
Shelby Walsh Innovation Speaker
Shelby Walsh
Life: Lifestyle Trends, Wellness, & The Future Family
Jonathon Brown Innovation Speaker
Jonathon Brown
Tactics: Innovation Tactics, Frameworks, & Best Practices
Gil Haddi Innovation Speaker
Gil Haddi
Marketing: Hyperconnectivity, & Becoming Consumer
Ady Floyd Innovation Speaker
Ady Floyd
Shop: Retail Innovation, Omnichannel & Marketing

Previous Speakers & Surprise Guests expand_more

Malcolm Gladwell Innovation Speaker
Malcolm Gladwell
Deborah Amato Innovation Speaker
Deborah Amato
Tony Hunter Innovation Speaker
Tony Hunter
Jodi Goldstein Innovation Speaker
Jodi Goldstein
Bill Hayden Innovation Speaker
Bill Hayden
Francis Pierrel Innovation Speaker
Francis Pierrel
Sarah Beachler Innovation Speaker
Sarah Beachler
Betsy Armentrout Innovation Speaker
Betsy Armentrout

Day 1:
The World In 2021 (FREE)

This day is the free virtual innovation conference to prepare you for 2021. What does your year ahead look like? Let’s chart it out, discover new opportunities and innovate forward.

Kickoff Keynote

Innovation Keynote speaker Jeremy Gutsche

Get inspired about CHAOS & OPPORTUNITY with Jeremy Gutsche, one of the world’s top innovation keynote speakers & chaos experts

Our CEO, Jeremy Gutsche, is a New York Times bestselling author who has become an advisor to over 800 brands, billionaires, CEOs & NASA, particularly focused on innovating through times of change. As one of the world's top innovation keynote speakers, he'll kick-off the innovation event with unparalleled energy.

Innovation Book Create the Future At this year's virtual innovation conference, Jeremy will explore chaos with tactics from his new bestseller, CREATE THE FUTURE - Tactics for Disruptive Thinking in Times of Change.

Megatrends Keynote - The World in 2021-25

Megatrends Top Trends Keynote Speaker

Discover the 18 Megatrends impacting our post-COVID world, and how to predict new opportunity.

Leveraging our big data from 150,000,000 people, we’ve built the most researched, most data-driven system for identifying opportunities. This unparalleled research led us to 6 Patterns of Opportunity and the 18 most important Megatrends shaping our future.

Using this framework, you’ll learn how to apply these Megatrends and patterns to any industry, and then more specifically how the resulting Megatrends conference content can be leveraged when you return home. For continuity, the rest of the innovation conference builds upon these frameworks, deep-diving into the top Megatrends throughout the rest of the day.

Trend Keynotes - The World Pre/Post Covid

Megatrends in the New Normal
Megatrends in the New Normal

Join us for a deep dive into the 18 Megatrends Matrix, these are the trends that matter for 2021. In general, the trend landscape is confusing and messy, to make sense of it all, we’ve developed a novel proprietary sorting system, that identifies the most integral ideas. Once you know what’s making waves, your business has the insight to make connections and this is how innovation is born.

Generational Chaos & Consequences
Generational Chaos & Consequences

Let’s look back at world-transforming moments to better understand how different generations navigated and innovated through. For your business, this is an opportunity to get closer to your target audience. To consider what they may be experiencing and how you can be there for them in new and surprising ways.

How to be Retail Resilient
How to be Retail Resilient

Through the change, three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.

Back to the Basics of Consumer Behavior
Back to the Basics of Consumer Behavior

Even in the pandemic, businesses rose to the moment, listened to their customers, and flourished. Those that were quick to innovate were quick to win. Let’s take this moment to study the tactics for success in the new world, and how to find opportunities when you least expect them.

Marketing in Times of Chaos
Marketing in Times of Chaos

Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose.

New Leisure Rules
New Leisure Rules

In this session, we’ll unpack the new way consumers break up their days. We’ll explore the new rules of leisure, unexplored avenues, and exciting adaptations for your business.

Closing Keynote

Innovation Conference Speaker Nicholas Thompson

Nicholas Thompson, Editor-In-Chief of WIRED hones in on the tech that could lead tomorrow

We'll wrap up the free virtual innovation conference with the editor-in-chief of WIRED, Nicholas Thomspon. Well-versed in technology trends and digital culture, Nick spends a lot of time glimpsing into what's next. Alongside his work as editor-in-chief at WIRED, Thompson held pivotal roles at The New Yorker, Legal Affairs, and Washington Monthly, is a regular CBS News contributor. Previously, he co-founded The Atavist, and is a member of the Council of Foreign Relations.

In his Future Festival presentation, Thomson will draw on the breadth of his experiences to discuss the influence of technology and digital innovation in the world today, to help all attendees gain a clearer insight into the oncoming future.

Day 2 (PRO + VIP):
Category Deep-Dives and Learning Groups

Be ready to explore unimagined possibilities, prototype new ideas, go on a virtual trend safari, and be challenged with an experiential trend report. On this day, our PRO and VIP attendees will break into smaller groups to workshop, network and move closer to innovation.

Kickoff Keynote

Innovation Conference Speaker Stephanie Mehta

Stephanie Mehta will share insights on how to thrive in 2021 with a creative mindset

Stephanie Mehta is an experienced business journalist and Editor-in-Chief of Fast Company. She will kickoff our PRO and VIP innovation conference day with knowledge from her work on innovation, creativity, and work culture.

Prior to Fast Company, Mehta worked as the deputy editor at Vanity Fair, editor for Bloomberg LIVE and Bloomberg Media, and writer for both Fortune and the Wall Street Journal. At our virtual innovation conference, Mehta will draw on her journalistic experience to teach the importance of imaginative thinking and unbridled innovation in our business approaches, particularly as we look at the chaotic year ahead. You'll learn more about how creativity can help you move into the future, and how applying a creative mindset to business can place you ahead of the curve.

Break Out Into Learning Groups

Day two is all about your business as we break off into smaller, more immersive learning groups. It’s not your usual zoom meeting! Join 15 global peers in an immersive deep dive into a category of your choice.

Experience the Future

Innovation Conference Experiential Trend Reports

Virtual Trend Reports 1pm EST - 3 pm EST (or) 3:30 pm EST - 5pm EST

The best way to learn about the latest trends is to experience them yourself. From healthcare to cannabis, we’ve sourced great virtual tours that will enlighten, educate, and wow, virtually.

Artificial Intelligence
Authentic CSR
Branded Engagement
Business & Technology
Business Evolution
Convenience Culture
Emerging Flavours
Experiential Tech
Experiential Wellness
Future of Dining
Future of Fashion
Future of Tech
Interactive Tech
Millennial Lifestyle
Office Culture in the New Normal
Social Media Evolution
Sustainable Retail
Touchless Retail
Youth Engagement

Future Festival Book

innovation conference curriculum insights

Maximize your World Summit Experience with the Future Book and Trend Report.

• Takeaways Notes and Frameworks
• Key Insights from Each Speaker
• The Must-Know Top 20 Trends in 2020
• The 2020 Megatrends Framework
• Workshop Exercises and Homework Questions
• Details for Trend Safaris

Day 3 (VIP):
Scenario Planning Masterclass
with Jeremy Gutsche

You’re inspired. You’re ready to act. Now it’s time to turn inspiration into action. Use day three, a morning event, to pressure test and plan actual scenarios and steps for your year ahead. You'll learn some of the lessons and best practices Jeremy Gutsche has learned in his work with 600 brands, billionaires and CEOs who often hired him during their times of chaos and rapid change.

Morning Workshops

private webinars and workshops

Develop 2-3 scenarios for your brand, with 5-10 tactical ideas for 2021

Learn the techniques Jeremy has used with leading brands, boards and billionaires. Learn:
• How to Use Scenarios to Win in Times of Chaos
• How to Find Overlooked Ideas Using Patterns & Megatrends
Important: Here's why most people attend in teams of 5+:
• Focus All Exercises on YOUR Company in a Private Zoom Room
• Develop 2-3 Company Specific Scenarios and 10+ Next Steps

Innovators Who Send Teams: Starbucks, Disney, Visa, Adidas, Domino's, Aflac, Staples, Netflix, Microsoft, Hasbro, Red Bull, Universal, Target, Pepsi, VW, Walmart, Bayer, Honda

The Sun Jeremy Gutsche Keynote Testimonial

Gutsche is one of the most sought-after keynote speakers on the planet, well-regarded as the top trend-spotter in the world... the most energizing, inspiring & applicable... & I’ve heard Bill Clinton... Bill Gates... & Tony Robbins.

Private Workshop With
Your Team Post-Event

Turn your inspiration into action with a private follow-up webinar, workshop, or custom trend report walkthrough, virtually

virtual keynote presentations and workshops

Conquering the world in 2021 will take energy. Trend Hunter is here for you all along your way. When the World Summit is done, tap into an additional brand presentation and workshop. Turn your inspiration into action with a private follow-up webinar, workshop, or custom trend report walkthrough, virtually.

The PRO & VIP Experience

Day 3 PRO Extras

innovation conference learning materials

3 months of essential learning content

Learn to filter out the noise and identify relevant opportunities even in times of widespread change and disruption.

2020 Trend Report Library
2020 Trend Report Library
PRO Dashboard Subscription
PRO Dashboard Subscription
Trend Hunter eLearning Subscription
Trend Hunter eLearning Subscription
100+ Page Presentation Deck
100+ Page Presentation Deck

100 Modules of Tactical Content

Trend Hunter eLearning Platform

Arm yourself for success in chaos with Trend Hunter eLearning, featuring a diverse curriculum taught by our expert Futurist team -- the speakers at the virtual innovation conference. These sought after courses span everything from generational insights to brand strategy, new technology, and more.

Personalize Your Leadership Development

Trend Hunter Innovation Assessment Team Overview

Get a personalized innovation experience with 5-10 pages of custom insight about your innovation archetype, how you innovate, your strengths, and your blindspots. The innovation conference keynotes will dive deeper into what this means, but you’ll leave the innovation conference with personalized insight and if you bring a team to the event, you can get an organizational assessment to compare your team’s behaviours and composition to the world’s top innovators. The end result is to make this more than just a conference on innovation, but rather a training program with a remarkable level of personalization.

This Event Has Concluded


Future Festival Sponsor Tourism Toronto
Future Festival Sponsor HeroX
Future Festival Sponsor Givaudan
Future Festival Sponsor IDEaS
Future Festival Sponsor Mediafly
Future Festival Sponsor SAP
Future Festival Sponsor Untold Content


What is Future Festival World Summit Virtual?

Three days of live inspiration, insight, and action. Hear from thought leaders, make connections, learn how to put trends to work. Come learn how to spot trends, recover quickly, become recession ready, and innovate through rapid change.

Who attends Future Festival World Summit Virtual?

World Summit Virtual was designed for industry leaders who are ready to break through chaos, to own 2021. Content is aimed at Managers, Directors, VPs, and C-Level execs from all industries.

What are the dates?

November 10-12, 2020

Day 1: The World In 2021
Day 2: Category Deep Dives and Learning Groups
Day 3: Scenario Planning Masterclass with Jeremy Gutsche

What technology do I need?

All content will be streamed live on YouTube.

What to expect at Future Festival Summit Virtual?

Day 1
The Trend Hunter Futurists ready you for change with a full day of exhilarating keynotes.

Day 2 PRO
It’s all about your business as we break off into smaller, more immersive learning groups. Work alongside your global peers in an inspiring and challenging session led by one of Trend Hunter’s Futurists. Be ready to explore unimagined possibilities, prototype new ideas, go on a virtual trend safari, and be challenged with an experiential trend report.

Day 3 VIP
Sit down with innovation expert Jeremy Gutsche, founder and CEO of Trend Hunter for an acceleration session. Then take part in a productive Q&A with Nick Thompson from Wired, Stephanie Mehta from Fast Company, and the Trend Hunter Futurists.

To keep innovation in the works, Trend Hunter will follow-up with additional brand presentations and a workshop.

Why should I bring my team?

Because innovative thinking is better shared. At World Summit Virtual, you will be excited by trends and undiscovered opportunities. These are best shared with your group.

Right now you can get great deals on tickets. Quantities are limited. Buy now!

Who is speaking at Future Festival World Summit Virtual?
Can I Transfer my Ticket to Another Person?

Yes, tickets can be transferred to a colleague. Message a week before to make the change.