Day 1:
The World In 2021 (FREE)
This day is the free virtual innovation conference to prepare you for 2021. What does your year ahead look like? Let’s chart it out, discover new opportunities and innovate forward.
This is when consumer needs totally change. Knowing how to spot trends, make new connections, action ideas, and change the way you work, will help you not only survive but stay ahead. This is Trend Hunter’s area of expertise.
97% of attendees rate it "the best innovation conference ever" ... NOW FREE.
20/20 of the “most admired brands” in the world rely on us to predict opportunity.
95% rated the “overall caliber” of attendees higher than other events.
INC calls it one of the best innovation conferences to inspire your team.
"The best, most engaging and most relevant business event I have ever attended." Chief Strategy Officer & SVP of Marketing
"Hands down, the best way to experience innovation and the future." Consumer Insight Specialist
"The best event I've ever attended, and we go to motorcycle races." Head of Sensing and R&D
"Future Festival is a concentrated dose of inspiration and insights. This event is a must-attend!" Associate Brand Manager
"No service out there captures Consumer Behavior as well as Trend Hunter" Creative Development Manager, Ideation
"An incredible experience that left me fueled and supported with new tools." Creative and Business Development
"Future Festival created opportunities for our team and expanded our people's thinking." CEO
"Undoubtedly the most meaningful conference I've ever attended." VP of Sales
"Any senior executive would benefit hugely from taking a couple of days and attending Future Festival." Global VP of Innovation
In 2008, our CEO Jeremy Gutsche published his first book on chaos. The book became an award-winner, setting off a career and consulting practice related to innovation in times of chaos and rapid change.
Today, we have helped 700 brands, billionaires, CEOs and NASA on more than 10,000 research projects and 1,000+ workshops. From free digital resources to custom in-person events, navigating chaos is what we do. This year, that means a free innovation conference series to help you thrive.
Post-crisis moments end in a period of chaos and recession-mindset. In chaos, the decks get re-shuffled and market leaders often change. Now is your time to invest in yourself, study the new trends, evolve and win. You’re closer to new opportunities than you think.
This day is the free virtual innovation conference to prepare you for 2021. What does your year ahead look like? Let’s chart it out, discover new opportunities and innovate forward.
Get inspired about CHAOS & OPPORTUNITY with Jeremy Gutsche, one of the world’s top innovation keynote speakers & chaos experts
Our CEO, Jeremy Gutsche, is a New York Times bestselling author who has become an advisor to over 800 brands, billionaires, CEOs & NASA, particularly focused on innovating through times of change. As one of the world's top innovation keynote speakers, he'll kick-off the innovation event with unparalleled energy.
"Gutsche is one of the most sought-after keynote speakers on the planet, well-regarded as the top trend-spotter in the world... the most energizing, inspiring & applicable... & I’ve heard Bill Clinton... Bill Gates... & Tony Robbins." - The Sun Newspaper
Discover the forces impacting our post-COVID world, and how to predict new opportunity.
Leveraging our big data from 150,000,000 people, we’ve built the most researched, most data-driven system for identifying opportunities. This unparalleled research led us to 6 Patterns of Opportunity and the 18 most important Megatrends shaping our future.
Using this framework, you’ll learn how to apply these Megatrends and patterns to any industry, and then more specifically how the resulting Megatrends conference content can be leveraged when you return home. For continuity, the rest of the innovation conference builds upon these frameworks, deep-diving into the top Megatrends throughout the rest of the day.
Join us for a deep dive into the 18 Megatrends Matrix, these are the trends that matter for 2021. In general, the trend landscape is confusing and messy, to make sense of it all, we’ve developed a novel proprietary sorting system, that identifies the most integral ideas. Once you know what’s making waves, your business has the insight to make connections and this is how innovation is born.
Let’s look back at world-transforming moments to better understand how different generations navigated and innovated through. For your business, this is an opportunity to get closer to your target audience. To consider what they may be experiencing and how you can be there for them in new and surprising ways.
Through the change, three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.
Ready or not, the future of work has arrived. At the start of COVID employees all over were forced to bring their work home, with little to no warning. While many organizations swiftly shifted and adapted, others struggled to navigate and manage a virtual working environment. In this session we’ll jump ahead to see what our workplaces can look like in the new normal. We’ll dive deep to examine how the workplace has forever changed, and what employers must do now to meet the needs of their employees.
Even in the pandemic, businesses rose to the moment, listened to their customers, and flourished. Those that were quick to innovate were quick to win. Let’s take this moment to study the tactics for success in the new world, and how to find opportunities when you least expect them.
Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose.
In this session, we’ll unpack the new way consumers break up their days. We’ll explore the new rules of leisure, unexplored avenues, and exciting adaptations for your business.
Prepare for the next 5-10 years. Get to know: HYBRIDIZATION—The lines that separate different industries are blurring. You can now compete in any market. INSTANT ENTREPRENEURSHIP—It has never been easier to instantly become an entrepreneur, launching new products in almost any type of market. ARTIFICIAL INTELLIGENCE—The pace of human progress will dramatically accel- erate with machines that think like humans but with near-infinite speed and data.
Chaos reshaped the way consumers shop. During this time three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.
Trends fall into a much larger picture. At Trend Hunter we've created a framework that sorts and examines both the behavioural trends and patterns. In this session we will educate you on a methodology designed to spot opportunity. Knowing the 6 Patterns of Opportunity, and 18 Megatrends will help you drive commerce and success in the year ahead.
The world is connected by chaos. But history shows us that generations experience these moments differently. Knowing how your target feels at this time on recovery, can help you serve them better. In this talk we look back to look ahead, to help you anticipate shifting expectations.
Ready or not, the future of work has arrived. At the start of COVID employees all over were forced to bring their work home, with little to no warning. While many organizations swiftly shifted and adapted, others struggled to navigate and manage a virtual working environment. In this session we’ll jump ahead to see what our workplaces can look like in the new normal. We’ll dive deep to examine how the workplace has forever changed, and what employers must do now to meet the needs of their employees.
In 2020 retail rapidly evolved. Now that the dust is settling, we believe that moving forward the best way to reach your audience both offline and online is through an omni-channel strategy. In this session we'll review retailers who are doing it right, glean key learnings and share essential tools like our 4 Avenues of Omnichannel.
Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose. Truth and integrity. Clear messaging. Build community. During times of changing being true will help your business breakthrough.
Prepare for the next 5-10 years. Get to know: HYBRIDIZATION—The lines that separate different industries are blurring. You can now compete in any market. INSTANT ENTREPRENEURSHIP—It has never been easier to instantly become an entrepreneur, launching new products in almost any type of market. ARTIFICIAL INTELLIGENCE—The pace of human progress will dramatically accel- erate with machines that think like humans but with near-infinite speed and data.
In this segment, we will explore the future of retail from the perspective of consumer insight and innovation leaders - your peers! We will explore how the world is expected to evolve, key concerns, opportunities and risks for the year ahead.
Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose.
Social media is no longer new, it's how consumers communicate. In the last year, brands found their place in the social landscape. In this session we review the new code of social conduct, the brands doing it best and where we'll go next.
The world is connected by chaos. But history shows us that generations experience these moments differently. Knowing how your target feels at this time on recovery, can help you serve them better. In this talk we look back to look ahead, to help you anticipate the goods and services different generations will want and need.
Ready or not, the future of work has arrived. At the start of COVID employees all over were forced to bring their work home, with little to no warning. While many organizations swiftly shifted and adapted, others struggled to navigate and manage a virtual working environment. In this session we’ll jump ahead to see what our workplaces can look like in the new normal. We’ll dive deep to examine how the workplace has forever changed, and what employers must do now to meet the needs of their employees.
Trends fall into a much larger picture. At Trend Hunter we've created a framework that sorts and examines both the behavioural trends and patterns. In this session we will educate you on a methodology designed to spot opportunity. Knowing the 6 Patterns of Opportunity, and 18 Megatrends will help you innovate, engage and entertain.
What is free time when time has lost all meaning? This year, leisure did a 180. Less travel. More at home. How consumers divide their work and play has drastically changed. In this session, we’ll unpack the new way consumers break up their days. We’ll explore the new rules of leisure, unexplored avenues, and exciting adaptations for your business.
Prepare for the next 5-10 years. Get to know: HYBRIDIZATION—The lines that separate different industries are blurring. You can now compete in any market. INSTANT ENTREPRENEURSHIP—It has never been easier to instantly become an entrepreneur, launching new products in almost any type of market. ARTIFICIAL INTELLIGENCE—The pace of human progress will dramatically accel- erate with machines that think like humans but with near-infinite speed and data.
In this segment, we will explore the future of media and entertainment from the perspective of consumer insight and innovation leaders - your peers! We will explore how the world is expected to evolve, key concerns, opportunities and risks for the year ahead.
Food is deeply connected to tradition and nostalgia. But today consumers are thinking about food is a new way. The Internet has brought us closer, and our tastes have all evolved. We're open to new flavours, interesting combinations, experiments. It's an exciting time to be in CPG - people are waiting for innovation.
The world is connected by chaos. But history shows us that generations experience these moments differently. Knowing how your target feels at this time on recovery, can help you serve them better. In this talk we look back to look ahead, to help you anticipate the goods and services different generations will want and need.
Through the change, three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.
Ready or not, the future of work has arrived. At the start of COVID employees all over were forced to bring their work home, with little to no warning. While many organizations swiftly shifted and adapted, others struggled to navigate and manage a virtual working environment. In this session we’ll jump ahead to see what our workplaces can look like in the new normal. We’ll dive deep to examine how the workplace has forever changed, and what employers must do now to meet the needs of their employees.
Trends fall into a much larger picture. At Trend Hunter we've created a framework that sorts and examines both the behavioural trends and patterns. In this session we will educate you on a methodology designed to spot opportunity. Knowing the 6 Patterns of Opportunity, and 18 Megatrends will help you assess the goods and services you could supply.
Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose.
Prepare for the next 5-10 years. Get to know: HYBRIDIZATION—The lines that separate different industries are blurring. You can now compete in any market. INSTANT ENTREPRENEURSHIP—It has never been easier to instantly become an entrepreneur, launching new products in almost any type of market. ARTIFICIAL INTELLIGENCE—The pace of human progress will dramatically accel- erate with machines that think like humans but with near-infinite speed and data.
In this segment, we will explore the future of food from the perspective of consumer insight and innovation leaders - your peers! We will explore how the world is expected to evolve, key concerns, opportunities and risks for the year ahead.
To be updated July 2021 - Join us for a deep dive into the 18 Megatrends Matrix, these are the trends that matter for 2021. In general, the trend landscape is confusing and messy, to make sense of it all, we’ve developed a novel proprietary sorting system, that identifies the most integral ideas. Once you know what’s making waves, your business has the insight to make connections and this is how innovation is born.
To be updated July 2021 - Let’s look back at world-transforming moments to better understand how different generations navigated and innovated through. For your business, this is an opportunity to get closer to your target audience. To consider what they may be experiencing and how you can be there for them in new and surprising ways.
To be updated July 2021 - Through the change, three retail-centric Megatrends emerged: Naturality, Authenticity, and Many-to-Many. Let’s examine and explore the shifts that happened in-store, online, and in omnichannel spaces. A time to reflect on what worked and where to next.
To be updated July 2021 - Even in the pandemic, businesses rose to the moment, listened to their customers, and flourished. Those that were quick to innovate were quick to win. Let’s take this moment to study the tactics for success in the new world, and how to find opportunities when you least expect them.
To be updated July 2021 - Chaos can be distracting. It can take us away from the fundamentals of marketing and innovation. The best organizations know how to manage the chaos without losing their purpose.
In this session, we’ll unpack the new way consumers break up their days. We’ll explore the new rules of leisure, unexplored avenues, and exciting adaptations for your business.
To be updated July 2021 - Prepare for the next 5-10 years. Get to know: HYBRIDIZATION—The lines that separate different industries are blurring. You can now compete in any market. INSTANT ENTREPRENEURSHIP—It has never been easier to instantly become an entrepreneur, launching new products in almost any type of market. ARTIFICIAL INTELLIGENCE—The pace of human progress will dramatically accel- erate with machines that think like humans but with near-infinite speed and data.
Be ready to explore unimagined possibilities, prototype new ideas, go on a virtual trend safari, and be challenged with an experiential trend report. On this day, our PRO and VIP attendees will break into smaller groups to workshop, network and move closer to innovation.
After a day full of inspiring new ideas, insights and frameworks, you will want to take some time to think about the best ideas for you and your brand. In this part of the day,
Innovators Who Send Teams: Starbucks, Disney, Visa, Adidas, Domino's, Aflac, Staples, Netflix, Microsoft, Hasbro, Red Bull, Universal, Target, Pepsi, VW, Walmart, Bayer, Honda
Day two is all about your business as we break off into smaller, more immersive learning groups. It’s not your usual zoom meeting! Join 15 global peers in an immersive deep dive into a category of your choice.
Learn the science of scenario planning, a highly-effective method of strategy developed in the Cold War, later applied to business and some of the most successful pivots and transformations of all-time.
NOTE: 5+ selections will be available for each themed event. The official reveal is coming soon. Below is a list from our last event.
The best way to learn about the latest trends is to experience them yourself. From healthcare to cannabis, we’ve sourced great virtual tours that will enlighten, educate, and wow, virtually.
Maximize your World Summit Experience with the Future Book and Trend Report.
3 months of essential learning content
Learn to filter out the noise and identify relevant opportunities even in times of widespread change and disruption.
Our business model is curating custom trend reports for 700 of the world's leading brands. During COVID alone, we completed more than 2,000 custom reports for aggressive brands looking to win in 2021 and 2022. Sample our work and increase your ability to win with fresh, data driven insight.
The 5 Year Trend Reports are premium well-researched guides written by Trend Hunter Futurists who specialize in innovation and change. Each report covers the macro forces and trends that will play out in the next five years.
Future Festival Virtual was designed for industry leaders who are ready to break through chaos, to own 2021. Content is aimed at Managers, Directors, VPs, and C-Level execs from all industries.
All content will be streamed live via YouTube and Zoom.
Day 1
The Trend Hunter Futurists ready you for change with a full day of exhilarating keynotes.
Day 2 PRO & VIP
It’s all about your business as we break off into smaller, more immersive learning groups. Work alongside your global peers in an inspiring and challenging session led by one of Trend Hunter’s Futurists. Be ready to explore unimagined possibilities, prototype new ideas, go on a virtual trend safari, and be challenged with an experiential trend report.
EXTRA SVIP
To keep innovation in the works, get the 5 Year Trend Report and group ticket discounts.
Because innovative thinking is better shared. At Future Festival Virtual, you will be excited by trends and undiscovered opportunities. These are best shared with your group.
Right now you can get great deals on tickets. Quantities are limited. Buy now!
Yes, tickets can be transferred to a colleague. Message futurefestival@trendhunter.com a week before to make the change.