Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,970 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,970 cutting edge ideas.

Carbon Capture Companies

Occidental and Vicki Hollub's Ambitious Plan to Clean The Sky

— November 28, 2022 — TH Video
What are Carbon Capture Companies and what do they do? Put simply, the goal is to capture CO2 pollution from a smokestack or from the sky, which you can use to create new products, like carbon capture concrete, carbon capture diamonds, clean fuel, coral reefs, furniture and industrial products. The goal and prototypes have been around for a while, but one of the big eco wins over the last couple years is that big prototypes are working and we have the first companies in the world making billion dollar investments to make it happen.

At this year's Future Festival World Summit, Trend Hunter had the pleasure of hosting the woman who is arguably the carbon capture leader, Vicki Hollub, CEO of Occidental. She was on our stage to explain the new science, the technology, the urgency, and her carbon capture company's new project: a $1 billion Direct Air Capture (DAC) plant that literally sucks CO2 from the sky. This is the largest of such projects by roughly 1,000x, and Vicki Hollub has revealed that she actually intends to build 135 of these DACs.

On our stage, I had the chance to interview Vicki Hollub, and also to present her with one of our first Trend Hunter Innovation Strategy Awards. The category: Most Ambitious Challenge, for her work becoming the carbon capture leader.

The analogy I used to describe Direct Air Capture companies was this: imagine if your house was on fire. You would not want to reduce, reuse or recycle. Those are band-aid solutions. If your house was on fire, you would want to REVERSE the problem. Well, I believe our planet is on fire, and Direct Air Capture Companies exist to REVERSE the problem.

On our stage, Vicki Hollub talked about how they have measured that our atmosphere has 50% more CO2 in it, compared to before the industrial revolution. She explained how this is causing climate catastrophes and how we need to reverse the problem. But then, she also uplifted us, explaining how Occidental's carbon capture technology works, and what it can be used for. On Trend Hunter, we have covered dozens of the different use cases, which you can see linked on this article, but the feat that has not been accomplished, globally, is getting the actual CO2 from the sky in meaningful quantities.

For me, the inspiring part of Direct Air Capture plant (DAC) is that it is a goal to clean the sky. In contrast, many of the other carbon capture companies are trying to pull carbon dioxide from factory smokestacks. That's good, but certainly not as exciting as directly pulling even more CO2 from the atmosphere. Reduce... Reuse. Recycle... REVERSE!

If you want to know more about Vicki Hollub and Occidental's Direct Air Capture Company, check out 1pointFive, which is Occidental's key holding company for carbon capture programs.
Trend Themes
1. Direct Air Capture Plants - Direct Air Capture (DAC) plants aim to suck CO2 from the atmosphere to create new products and clean fuel and there is a large market for companies who invest in this technology.
2. Carbon Capture Use Cases - There are many potential ways to use captured CO2 such as concrete production, diamond creation, and industrial product creation which creates disruption opportunities in various industries.
3. Reverse Climate Change - Direct Air Capture companies are not only focused on reducing but reversing problems by cleaning the sky and creating innovative solutions to a growing issue.
Industry Implications
1. Construction - Carbon capture concrete can provide a sustainable building material that is competitively priced with traditional concrete creating disruption opportunities for the construction industry.
2. Jewelry - Captured carbon can be used in the creation of diamonds, providing an opportunity for jewelry companies to enter a larger sustainable jewelry market.
3. Renewable Energy - Direct Air Capture plants could provide a sustainable and efficient source of clean fuel to power industries and create scalable solutions for renewable energy.
7.8
Score
Popularity
Activity
Freshness