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On May 8th, join top innovators in Mexico City for an innovation event that will explore future trends.
85% rate Future Festival as the "best business event they've ever attended."
Our Mexico City Future Festival is designed to help you prepare for the years ahead! You will get to learn tried-and-tested Trend hunter frameworks to decode the chaos of emerging trends, and gain insight into new methodologies to help you capitalize on your strengths, identify innovation blind spots, and find better ideas faster. We hope you join us to experience the future!” – Jeremy Gutsche, CEO & NY Times Bestselling Author
Our Mexico City business event works to accelerate innovation, motivating you and your team to find your next big idea. First, you will gain insight into Trend Hunter’s 6 Patterns of Opportunity and 18 Megatrend matrix to learn how to spot and decode the trend patterns that are shaping our world. These frameworks are paired with consumer insights and custom data, presenting real business innovation strategies to help you navigate the chaos of emerging trends and stay ahead of the competition. The day concludes with a futuristic after party, giving you the opportunity to network with other top innovators.
"Any senior executive would benefit hugely from taking a couple of days and attending..." – Global VP of Innovation
"Inspiring, full day of reviewing how the world is changing around us, enlightening us on how important it is to understand trends and include those in our day-to-day business." – SR Manager, K&I Stills Innovation
Why visit? We’ll suggest more than a dozen innovation hotspots for you to explore following the Mexico City Innovation Conference
Our Mexico City Future Festival provides the perfect opportunity to explore the wide variety of innovative businesses that exist throughout Mexico City. You can explore Mexico’s rich cultural history by visiting attractions such as Mexican art museum Museo Soymaya, or visit The Blue House to view Frida Kahlo’s work and take a walkthrough of her home. After taking in the art history, enjoy some delicious eats at restaurants like Pujol, one of the world’s Top 50 restaurants featuring contemporary-Mexican cuisine, or head to El Moro to try their highly popular churros. Finish off your exploration with a drink at Fifty Mils, an innovative bar with one-of-a-kind cocktail offerings.
Plus, explore a dozen more unique hotspots in Mexico City with our exclusive Future Festival trend book!
We are currently living through history's highest ever rate of change, and seemingly far off innovations will be here sooner than we think. In this session, Jeremy will prepare you for the Super Future, where AI, VR, and other evolving technologies could soon reign supreme.
Forecasting Micro-Generational Desire
Generational thinking gets an update through a new approach to segmentation. Deep-dive the Micro-Generations to uncover the answer to what today’s consumer truly desires and why.
Rewriting the Rules of Retail
Inspect the motivations behind consumers’ purchasing behaviors and what it means to offer a purposeful retail experience. What can you do to become more customer-centric?
Unpacking Consumer Behaviour
Learn how opposing trends are competing to shape consumer psychology and behavior. How is your brand plugging into major cultural shifts?
Cracking the Leisure Code
To learn what consumers really want, look no further than what they do in their free time. Find out what motivates consumer leisure choices and what they mean for your business.
Marketing in the Crisis of Authenticity
Explore how marketing has changed to reach an age where traditional tactics no longer exist. What is the best way to capture the attention of a consumer who craves authenticity?
Future-Proofing Work Culture
Deep-dive the new definition of work/life balance using Trend Hunter’s Innovation Assessment. What does today’s consumer – perhaps even your own employees – consider a good corporate culture?
Innovating Through Ritual
Explore case studies of how the most innovative people productionize out-of-the-box thinking within their teams. Are our imagined orders helping or hurting innovation? How can you create new ones?
Networking + After-Party
2020 Tour Schedule - Theme: Innovating Through Chaos