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Our 2-Day Chicago CPG
Innovation Conference

On September 15-16, join top innovators in Chicago to learn about CPG trends.
Jeremy Gutsche Future Festival Our Chicago CPG Innovation Conference presents the best of Trend Hunter’s frameworks and consumer insights to explore the future of consumer packaged goods. Our keynote content will help you master Trend Hunter frameworks, giving you the ability to decode emerging trends and stay ahead of the curve. We can’t wait to see you there!” – Jeremy Gutsche, CEO & NY Times Bestselling Author
Download a Brochure Buy Tickets

Our Chicago CPG Innovation Conference

Our CPG Innovation Conference offers key insight into the world of consumer packaged goods. Hear from our roster of innovation speakers as they speak to shifts in consumer preferences and present key innovation tactics to help you stay ahead of the competition. Learn how industry shifts have changed “foodie” culture, how a preference for authenticity has inspired new approaches to marketing, and see how CPG industry trends can be broken down with Trend Hunter’s 18 Megatrends to shed insight into evolving consumer needs. Plus, much more!

This 2-day event will feature a panel session where industry leaders will present real-world examples of how they innovate, and a workshop session that will provide actionable takeaways to accelerate the pursuit of your next big idea. Our Future Party experience will also help to spark inspiration, allowing you to network with fellow CPG companies as you explore industry-shifting products and experiences firsthand. Plus, all conference attendees will walk away with $4000 in takeaways, making it easier than ever to share your Innovation Conference experience with your colleagues following the event.

Experience emerging trends firsthand at our Future Party

Future Party

Kickstart innovation by immersing yourself in some of the world’s most innovative technologies. Our Future Party features a multitude of vendors whose products and experiences represent emerging trends that are shaping our world today. Explore new technologies while networking with fellow attendees and vendors who are changing the game with new approaches to addressing consumer needs. Future Party activations typically include:

• VR, AR, and Mixed-Reality
• Flavor Experimentation and Culinary Innovation
• Exploratory Cocktails
• Artificial Intelligence and Chatbots
• Retail Innovation and Marketing Applications
• Lifestyle and Connected Home Technology
• Brand-Inspired Speakeasies with Experiential New World Cocktails
• Big Data Visualization and Trend Hunter's Methodologies

Uncover new ideas and learn innovation tactics with our CPG Workshop

Fueled by data-driven content and tested Trend Hunter methodologies, our CPG workshop session will bring innovation to life, allowing attendees to ideate new ideas and test them in a hands-on way.

Spark innovation as you work with scenarios relevant to the CPG industry and real-world case studies to better focus your learning. By the end of the workshop, you will have mastered our reusable frameworks so you can begin to recognize the trends that are shaping our world.

Workshop attendees will walk away with actionable ideas, prepared to spark a culture of innovation within their own organizations.

Receive our CPG Trend Report, fuelled with data from the worlds #1 Trend Firm

Trend Report
Our CPG Trend Report will get you inspired, diving deep into the Top 50 trends emerging in the CPG industry.

Our trend data is sourced from a 150,000,0000 person focus group, using crowd filtering and AI to identify the key trends and consumer insights that are causing disruption. You’ll get access to samples of data-driven consumer insights with hyperlinked examples and demographic info to help you see how emerging trends are making their impact.

This trend report is a sample of the custom research Trend Hunter uses to help over 750 brands find untapped opportunities and uncover their next big idea.

Why visit? We’ll suggest more than a dozen innovation hotspots for you to explore following the Chicago CPG Innovation Conference

Chicago Innovation Conference Venue
There are plenty of sights to see while visiting Chicago for our CPG Innovation Conference. Following the conference, check out cultural hotspots such as the Design Museum of Chicago or the American Writers Museum. You can follow up your visit with a drink at Eno, where you can sample award-winning wine and enjoy their expansive cheese and chocolate menu. If you’re looking for something more adventurous, experience flavor innovation at Alinea Restaurant, whose menu focuses on molecular gastronomy with a variety of traditional foods that are deconstructed into new shapes, colors and textures.

Plus, explore a dozen more unique hotspots in Chicago with our exclusive CPG Innovation Conference workbook!

Innovation Conference Locations

The Arclight Cinema is located in the Lincoln Park neighborhood of Chicago. Dedicated to redefining the movie theatre experience, the venue is equipped with a number of extras. The Cafe, for example, offers guests a selection of wines, bottled beers, and cocktails.

Arclight Cinemas at NewCity
1500 N Clybourn Ave, Chicago, IL 60610
Learn 100+ data-driven insights & innovation frameworks
Jeremy Gutsche Future Festival Speaker
Jeremy Gutsche
Jonathon Brown Future Festival Speaker
Jonathon Brown
Gil Haddi Future Festival Speaker
Gil Haddi
Ady Floyd Future Festival Speaker
Ady Floyd
Taryn Boyd Future Festival Speaker
Taryn Boyd

Schedule for Chicago CPG Innovation Conference 2020

Day 1
Registration + Networking Breakfast
Create the Future
Networking Break
Forecasting Micro-Generational Desire
Networking Lunch
HeroX/Mediafly CPG Panel
Unpacking Consumer Behavior
Modern Foodies
Marketing in the Crisis of Authenticity
Wine Break
Innovation Tactics
Future Party
Day 2
Breakfast + Networking
Cracking the Leisure Code
18 Megatrends of CPG
Rewriting the Rules of Retail
The Super Future
How to Disrupt Workshop
Wine Break
Workshop continued
Networking + After Party
Day 1
7:30 am
Registration + Networking Breakfast
8:50 am
Create the Future
Jeremy Gutsche kicks off the day with content from his newly released book duo, Create the Future: Tactics for Disruptive Thinking + The Innovation Handbook.
10:20 am
Networking Break
11:00 am
Forecasting Micro-Generational Desire
Generational thinking gets an update through a new approach to segmentation. Deep-dive the Micro-Generations to uncover the answer to what today’s consumer truly desires and why.
12:00 pm
Networking Lunch
1:00 pm
HeroX/Mediafly CPG Panel
CPG industry leaders discuss innovation and change in a panel sponsored by HeroX and Mediafly.
1:30 pm
Unpacking Consumer Behavior
Learn how opposing trends are competing to shape consumer psychology and behavior. How is your brand plugging into major cultural shifts?
2:20 pm
Modern Foodies
The increasing popularity of “foodie” culture is causing rapid shifts in food and flavor trends as brands work to appeal to changing lifestyles. How will your brand appeal to the preferences of today's “foodie” consumer?
2:50 pm
Marketing in the Crisis of Authenticity
Explore how marketing has changed to reach an age where traditional tactics no longer exist. What is the best way to capture the attention of a consumer who craves authenticity?
3:15 pm
Wine Break
3:45 pm
Innovation Tactics
Everyone wants to innovate, but most people don’t know how to make it happen. In this keynote, learn winning innovation strategies and actionable takeaways gathered from personal interviews with today’s business leaders.
4:15 pm
Future Party
A chance to network and discover emerging trends first hand! The Future Party features a variety of curated vendors, showcasing immersive activations and unique products that address consumer needs with today's most cutting-edge technologies.
Day 2
8:00 am
Breakfast + Networking
9:10 am
Cracking the Leisure Code
To learn what consumers really want, look no further than what they do in their free time. Find out what motivates consumer leisure choices and what they mean for your business.
9:40 am
18 Megatrends of CPG
CPG trends are broken down with Trend Hunter’s 18-Megatrends framework, offering key insight into shifting consumer desires. What can you do to better orient yourself to your consumer’s needs?
10:30 am
11:00 am
Rewriting the Rules of Retail
Inspect the motivations behind consumers’ purchasing behaviors and what it means to offer a purposeful retail experience. What can you do to become more customer-centric?
11:25 am
The Super Future
Jeremy Gutsche draws on Trend Hunter’s insights to paint a picture of what the world could become in the more distant future.
12:00 pm
1:00 pm
How to Disrupt Workshop
Our original Future Festival workshop, based on the same methodology we've used to help NASA prototype the Journey to Mars. Last year, 87% of participants left with 10+ actionable new ideas.
2:30 pm
Wine Break
3:00 pm
Workshop continued
4:30 pm
Networking + After Party
Buy One Get One Free
Pricing for Chicago - Sep 15-16
Act Soon - Tickets Sell Out
Included Extras
200 Page Powerpoint Highlights
140-Page Future Book & Megatrend Framework
Better & Faster Signed Book
Keynotes, Parties, Breakfasts, Lunches, Drinks & Snacks
2020 Trend Report (Worth $1,500)
PRO Extras
1 Year of Trend Hunter PRO Content (Worth $2,388)
1:1 Meeting or Call with an Advisor
Team Innovation Assessment Overview
1 Year of Trend Hunter Learning Platform
VIP Extras
Bonus Custom Trend Report (Worth $2000)*
VIP Lunch with Jeremy Gutsche
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Buy One Get One Free
Buy One Get One Free
Advisory Client Discount
Check if You're a Client HERE
Save 55%
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Bring a Team of 6+
All Tickets Upgraded to PRO
1 Ticket Upgraded to VIP
(Includes 1 Custom Trend Report)
Create a Culture of Innovation!
Save 25%+
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NOTES: All prices are in USD. All ticket sales are final. However, if you notify us by email at least 1 week advance, tickets are transferable to other coworkers or events within 1 year.
Custom reports with the purchase of a VIP ticket are limited to a maximum of 2 reports per brand. Bonus Custom Reports must be requested between now and 45 days after the event. Conference details are subject to change.
Updated Refund Policy
Book with Total Confidence
As the situation surrounding COVID-19 changes daily, we have updated our refund policy so that you can feel totally confident when purchasing an event ticket.
What happens if my event gets rescheduled?
If your event gets rescheduled to a future date, you will have a choice between the following options:
  • Transfer your ticket to the newly scheduled date
  • Transfer your ticket to any other 1-Day event in a different city (within a 1-year period)
  • Gain access to our Future Festival Virtual event option (+ 3 months of access to Trend Hunter’s eLearning Platform for General ticket holders)
What happens if my event gets canceled?
If your event is canceled with no future scheduled date, you will be entitled to the alternate ticket options above or a full refund.
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